Entrepreneurial Negotiation

The great majority of startups fail, and most entrepreneurs who have succeeded have had to bounce back from serious mistakes. Entrepreneurs fumble key interactions because they don’t know how to handle the negotiation challenges that almost always arise. They mistakenly believe that deals are about money when they are much more complicated than that.

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Authors

Samuel Dinnar
Samuel Dinnar
Larry Susskind
Larry Susskind

BOOK OVERVIEW VIDEO
Authors Samuel Dinnar and Larry Susskind share an overview of their award-winning business book, Entrepreneurial Negotiation.

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