Entrepreneurial Negotiation
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In Memory of Legendary Pioneer Ed Roberts (1934-2024)

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MIT remembers Ed Roberts
Ed's intro to our book
When asked if he would consider writing a foreword to our book, he answered (in typical entrepreneurial fashion) with a counter-question: "Will you come teach this to my students at Sloan?"  It was an easy win-win, and Ed even worked this “negotiation" story into his generous book introduction.

The second photo is from a year later when the book came out, alongside his book that celebrated decades of MIT entrepreneurship.
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Ed, thank you for everything.

May your love, kindness, strength and entrepreneurial legacy live on forever.

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2019 Medalist: Axiom Business Book Awards
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