Entrepreneurial Negotiation
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Videos

Book overview

Authors Samuel Dinnar and Larry Susskind discuss their new book, Entrepreneurial Negotiation

On our research of publications and interviews with entrepreneurs

The authors describe their research for the book, reviewing published research in entrepreneurship and negotiation, as well as conducting interviews with entrepreneurs to identify the eight most common mistakes that entrepreneurs make.

Negotiation Insights: Need to Win

Do you ever get too competitive in a negotiation?

Does your drive to win cause you to make mistakes?

See co-author Samuel Dinnar provide an example and some advice, in this Negotiation Insights video.
The video features a successful entrepreneur, Vinayak Ranade, who founded a growing Boston-based mobile app startup, Drafted. Before that, Vinayak experienced the thrill of an “exit” as a web-developer and manager at Kayak, and achieved two degrees at MIT (Massachusetts institute of Technology).

With his new company he was in a great position, able to gain traction in the market, and attract the interest of several venture capitalists eager to participate in his first financing round.  Clearly, having multiple players to deal with at once presents both a challenge and an opportunity. Hear from Vinayak some of the lessons he took away from his experience, as shared in the new book Entrepreneurial Negotiation. And hear from co-author Samuel Dinnar what you could do to avoid becoming too competitive in a negotiation.

Negotiation Insights: Optimism and Confidence

Are you optimistic in nature?

Are you confident in your predictions? 

Do you ever get too trusting in a negotiation, assuming that things will go well and you will have an agreement?


See co-author Samuel Dinnar provide an example and some advice on this Negotiation Insights video.
The video features a successful entrepreneur, Ailis Tweed-Kent who founded a growing Boston-based life sciences startup Cocoon, and who was recently named to the Boston Business Journal’s 2017 Women to Watch in Science and Technology as well as the Boston MedTech’s 40 Under 40 Healthcare Innovators.
Before founding her startup, Ailis worked on the design, development, and delivery of diagnostic technologies for global health, and was a Harvard Medical School educated doctor and resident at Massachusetts General Hospital (MGH).

After being inspired by her patients to found Cocoon to develop innovative silk therapeutics leveraging silk as a materials science platform, Ailis found herself in a great position. She was able to quickly find an interested investor, and to reach verbal agreement on the investment terms. With that, Ailis turned back to focusing on the research for her new promising venture. But later, when the legal documents arrived - the numbers were different than agreed!

Hear from Ailis some of the lessons she took away from her experience, as shared in the new book Entrepreneurial Negotiation. And hear from co-author Samuel Dinnar what you could do to avoid becoming too trusting and optimistic about a negotiation.

Case study videos

Video 4.1 (preview)
Case A
Illai: Self-Centered Seed Stage Pitch
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Video 4.2 (preview)
Case B
Ailis: Trust and Terms Sheets
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Video 4.3 (preview)
Case C
Vinayak: Winning at Competing First Term Sheets
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Video 4.4 (preview)
Case D
Barbara: Too Quick to Compromise
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Video 4.6 (preview)
Case E
Stephen: Negotiating Your Exit

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Video 4.7 (preview)
Case F
Dip: Haggling to Extend the Runway
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Video 4.8 (preview)
Case G
Ben: Intuitive Shift of Revenue Growth

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Video 4.9 (preview)
Case H
Petra & Peter: Non-Emotional Selling of Their Company
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